Though agriculture has been the mainstay of the Wairarapa for over a century, the Wairarapa Wine Region is fast becoming a major regional drawcard. Whilst retaining its rural charm, Wairarapa has embraced new industries such as wine growing, turning a once-sleepy region into an exciting getaway.
Martinborough is one of the region’s most popular locations, boasting over 26 small vineyards. Though the area produces only a tiny percentage of New Zealand’s grapes it is well known for its fine Pinot Noir. The town itself is home to top-notch restaurants and cafes and is a popular weekend retreat for many Wellingtonians.