About Bay of Plenty
Visitors are drawn to the sparkling golden beaches of the Bay of Plenty region. Whether surfing and sunbathing at Mt Maunganui, swimming at Papamoa, coastal walks at Whakatane or snorkelling, boating and fishing at Tauranga, the Bay of Plenty's beaches are a spectacular and entertaining regional drawcard.
Home to the Kiwifruit Capital of the World (Te Puke) the Bay of Plenty has a rich history of horticultural production. Gaining its name from Captain Cook, who observed the area's plentiful food supplies, the Bay of Plenty has since gleaned a reputation as one of the country's top fruit producers and exporters.